If you use Twitter for business, here are 8 rules that you should follow to ensure that you get the most out of your Twitter experience and successfully monetise your profile…
1. Follow authority figures in your niche
A proven way to boost your Twitter followers is to follow the well-known names in your niche – those people with a lot of followers themselves. Start off by following them and then check out their followers – because a lot of them could be your future customers.
2. Focus on quality, not quantity
In order to engage with your target market, you need to post quality and valuable tweets. You don’t want to post too often, or you could become quite annoying to your followers! So post once a day, or at most, every few hours, and focus on posting helpful, valuable information for your niche.
3. Share photos and videos
Mix your posts up keep your tweets fresh and interesting by posting photos and videos relevant to your business and helpful to your prospects. Twitter now have an app called Vine which lets you publish a short looping video of up to 6 seconds. It’s a great way of adding fresh, creative content to your Twitter feed that your followers will find interesting.
4. Include your keywords
Use the keywords that best describe your business in your tweets as it helps people using the ‘search’ function to find them, meaning more potential traffic that you can monetise.
5. Tweet your best content multiple times
Twitter has millions of people posting every single day, so your tweets will often get missed. For this reason, make sure that you post your best content multiple times.
6. Thank New Followers
Whenever a new person begins following you, try to engage with them quickly via the @reply button. Something as simple as a quick hello and a question can start-up a conversation and keep you in the prospect’s mind.
7. Avoid automated "get followers" services
There are many people out there who will promise to get you hundreds or even thousands of followers in a matter of hours, but generally speaking, they’re useless. You’ll just end up with lots of untargeted ‘low value’ followers uninterested in your products and services. Instead, get followers the real, organic way, and concentrate on quality posts that provide value for your prospects.
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