Wednesday, 12 November 2014

What to Write About on your Blog...

Whatever niche you’re in, it’s important that you have a blog on your website. Firstly, a high quality blog will engage your readers and keep them coming back, and secondly, adding regular and fresh content to your site can help your website’s search engine ranking.

But the problem that all bloggers face is coming up with new things to write about.

So if you have a blog and you’re running a little short of inspiration, here are 8 ideas to help you out.

1.      Offer Free Advice & Tips
Many people online will be looking for a solution to their problem, and whatever niche you’re involved in, you need to identify those problems and then offer solutions. Blog posts showing people how to make more money, how to lose weight faster, how to build muscle quicker etc. will always attract people and encourage them to come back for more.

2.      Comparative Reviews
This will not only lend credibility to your blog, but also provide your readers with a useful comparison of products. Let’s say you have a blog all about digital cameras, for example. You could take two competing models and test them out. You could then post your results as a blog post, giving your opinions about the respective cameras and the pros and cons of each.

3.      Interviews
Interviews are a great way to generate good quality, relevant and completely free content for your blog, and it’s not as difficult as you might think. Let’s say that you have a stamp collecting blog and you happen to know who the #1 collector is in the U.K. You could simply ask them if they wouldn’t mind contributing to your blog by answering a few questions via email, and you could then turn that interview into a fantastic blog post.

4.      Current Trends
Another useful place to visit for ideas for blog posts is Google’s Hot Trends page, which you can find at www.Google.co.uk/trends. The great thing about this page is that it compiles a list of the most-searched terms in the last hour, so it really is an up-to-the-minute resource! You’d then know for sure that your blog post would be relevant to the time, and would be of great interest to a lot of your readers.

5.      Share Your Findings
Let’s imagine that you’re currently running a blog to do with internet marketing, and you’re conducting a split test of two different headlines on one of your sales letters. One of these headlines includes a particular word that the other doesn’t, and subsequently improves your conversion rate by 10%. This piece of research would make a fantastic blog post, and your readers would love you for sharing it!

6.      Write Lists
These can be one of the easiest blog posts to create, and can take literally seconds to write. If you run a celebrity blog, for example, you could put up a post titled “The 10 Most Shocking Haircuts in Hollywood!” and then find pictures of celebrities with terrible hair to form your list. These sorts of posts would be very popular and would probably receive a lot of comments too!

7.      Post Links to Videos
All you need to do here is direct your readers to the latest useful, funny or interesting video in your niche, so you literally only need to write a few words. If you run a healthy eating blog, for example, and you’ve come across a really helpful video on YouTube, or even a ridiculous video from someone who claims that doughnuts can make you slim, then you can share it with your blog readers really easily.
Those 7 ideas for blog posts should keep you going for a long, long time. Most of them will never run dry so should always have something in mind to post about.


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