Memo from Richard Rawlings re Cream Club

I understand that last week a Winding Up Petition was lodged in the High Court against CABEC Ltd trading as Cream Club, and that their existing estate agency clients are being encouraged to switch to one of two other businesses bearing the Cream name. I have noted various concerns in the trade media about the way in which the business has been operating (as summarised HERE) and I do not wish to become embroiled in the debate.

Nevertheless, I often get approached by estate agents looking for advice on the merits of joining Cream Club, which claims to offer agents their own TV channel (although this is not actually TV, it's just a domain name) and Property Videos (the ones I have seen are not actually videos – just a way of zooming in and out of photos known as the Ken Burns' effect).  In my view these are just skimming the surface of the power of video and I’ll be inviting you to an event we’re hosting on 16th September 2015 at the British Film Institute – “Video Technology in Estate Agency” which will show you just what is possible. It’s impressive stuff! (Free to attend - please do register in advanceHERE ).

Whilst it is always regrettable when a company gets into difficulty, from a purely selfish perspective, the timing does coincide with the launch of one of my estate agency-related businesses,AgentVOX.co.uk, which really does take your video marketing and agency communications to the next level – at low cost and with no onerous terms at all! This includes the following:

• Instant video communication platform
• Video marketing for your agency
• Immediate video-based feedback, updates, thanks, opinion etc
• Automatic video-in-email response to your portal/web enquiries
• Send newsletters & market updates
• Market your instructions & open houses
• Share personal videos in the office or on the move
• Dedicated app
• Dedicated trackable video gallery on your website (superb for SEO)
• Send to one person or thousands
• Videos are viewed within the body of an email and/or social media
• Send instantly or schedule a campaign over time
• Attach documents e.g. Word doc, Excel, PDFs
• Stay in front of past clients over time
• Recipient can opt to respond with video
• Fully trackable with instant opener email alert
• Record and send from smartphone, tablet or desktop
• Industry-leading Google-compliant distribution platform
• Unlimited video storage, email addresses and email sends
• Fully mobile cross platform functionality
• The platform is used by over 5,000 agents
• Cloud based – no software required

The VOX service, which starts from £39 a month, includes:

• Library of over 60 suggested video uses and email templates
• Bespoke template design per user option
• Professionally recorded monthly market reports option
• Professionally recorded vendor advisories (eg re overpricing) option
• Professionally scripted/recorded promotional branch video option
• Professionally recorded local area overview option
• Fully managed service option
• Mobile App
• Complete security
• Excellent customer support & tutorials

We are also currently in the process of integrating with the major agency software providers so that you can send and track videos from within your system.

As a RAT (Rawlings Agency Tips) subscriber I’d like to invite you try VOX for 14 days – with my compliments! TRY IT HERE

VOX and AgentVOX are trading styles of Agent Centric, which has no debts, no borrowing and around 1000 happy customers. Agent Centric also brings you Agent Masterclass (online success coaching), Agent Prospects (automated mailing services), and Agent Words (editorial content and email distribution). 

Kind regards,