The arrival of the internet has brought with it a number of positives. Sadly though, the anonymity that the internet provides has also created the perfect environment for crooks and scammers.
You may well recall the controversy a few years ago when a number of ticket-selling websites popped up online prior to the V-Festival in Essex.
Many music lovers unknowingly purchased “tickets” from these sites, and only realised something was up when the tickets failed to arrive. The sites then disappeared and the money vanished. This sort of thing has been happening more and more in recent years, and as a result, online customers are becoming extremely cautious and sceptical when purchasing online, unless it’s a brand name that they immediately recognise.
And this is the key point…
People will happily purchase from brand names because they TRUST them. These companies have built up a reputation and customers know they’re genuine.
So if you’re starting up a new business, you need to create a feeling of trust as quickly as possible, and convince the visitor that you’re the real deal.
And here are three ways of doing it…
1. Include your back-story
Let’s say that you’re selling an e-book about curing acne, for example, because it’s something that you suffered from in the past and now know how to cure it. If that’s the case, let the reader know your story. Build a relationship and tell them that you understand just how they feel. You were once suffering just like they are now, but you found the solution. Building a relationship like this helps to engender trust, which will have a huge bearing on whether someone buys from you or not.
2. Include case studies
If you’re claiming to be able to do something for someone, they want to see proof that you can do it. The best of way of providing this proof and generating a sense of trust is to include a few of your best case studies on your website. If you’re an SEO consultant, for instance, you could add a page to your website which shows some of your previous results. This will allow the customer to see your work, which will make them much more likely to employ you.
3. Add testimonials
As with case studies, testimonials add the crucial element of social proof. Potential customers want peace of mind before they purchase anything. They want to be sure that you can do the job properly, and testimonials can help provide this. On my websites, I include video testimonials, which are the most powerful and credible testimonials you can have.
So when you come to setting up your own website, be sure to include these 3 key elements if you can, because if you do, you’ll find that a lot more people will order from you.
And you can trust me on that!
Take a look at a Team Site that I am creating as of the 4th August, 2014.. only 50% finished...
I have an about page telling people who I am... and just as important I have a number of video testimonials on the right hand side of the website which is very powerful and high converting for my online business...
Here is my Team Site... http://www.ViralAngelsTeam.com
If you need any help in building an online business the please get in touch.
Call me anytime on +44 7966 871854
Adrian Hibbert
Property Professional and Internet Marketer
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