How to write the perfect marketing email..

A successful marketing email needs to grab your prospects’ attention and convince them to open it. It then needs to tap in to their needs, wants and desires, and ultimately, compel them to take action by clicking on the link.

So how exactly can all of this be achieved?

1.      Include a Powerful Subject Line

The subject line is the most important part of your promotional message. If your prospects don’t open it, you stand no chance of making a sale. Consequently, the subject line needs to be exciting, intriguing, humorous or shocking. Whatever route you take here, you need to make sure it convinces the prospect to open it. But of course, it needs to relate closely to the content of the email!

2.      Be Personal

If you want your prospect to trust you and buy from you, it’s important that you create a positive relationship. And the first thing you can do to foster this relationship is to personalise your email. “Hi Peter” will receive a much greater response than “Dear Reader”, for example. Personally addressed email deliveries can be set up easily via email marketing services such as Get Response and AWeber.

3.      Insert Your Link Regularly

Don’t leave your call to action until the end of the email. You don’t know how much of the email your prospect is going to read, so it’s important that you insert your link a number of times in the copy to give them every chance of clicking on it. I’ve found that including the link around 3-4 times in an email has the best success rate.

4.      Be Concise

Long sales copy does work, but it’s definitely not suited to the email medium, where the prospect hasn’t consciously chosen to visit your site and read about your product. Instead, your email should provide a taster of what’s on offer, and the reader should then be encouraged to click through to your website or sales page for more information.

5.      Include the Main Benefits

As with any piece of direct response copy, the most important thing to do is answer the reader’s number one question; “what’s in it for me?” And the best way of doing this is to list the main benefits of your product or service in your promotional email and show the reader how it will make their life better.

Follow these guidelines and you’ll stand a much greater chance of converting prospects into customers!

Aways Be Awesome!!

Work Smart and Not Hard

Adrian Hibbert
http://www.TheSmartWaytoMakeMoneyOnline.com