How to write the perfect press release...

When it comes to driving targeted traffic towards your website, the press release is still a hugely effective method. You can get your press release published and syndicated online via a variety of press release submission services, like prweb.com, prleap.com and prnewswire.com

But how should you go about writing a press release?

I normally construct my press releases in 4 parts:

1.      Title
2.      Summary
3.      Main body
4.      Call to Action

So let’s briefly discuss these four parts now…

1.      Title

The title you give to any advert is absolutely crucial when attempting to attract targeted visitors, i.e. people who would be interested in what you have to offer. In order to do this, the title needs to contain the primary keywords that you want it to be indexed under by Google and the other search engines. To help with this, make sure you categorise it correctly when submitting your press release, so the right target market gets to read about it.


2.      Summary

The next part of your press release is what’s called the summary, as it summarises what your press release is all about. It’s essentially a headline so it needs to be eye-catching, intriguing and around 2-5 lines long. Ideally, it should include the main benefit of the product or service to pull the reader into the main body copy and make them eager for more information.

3.      Main Body

The third part of your press release should contain all of the information about your product, such as features, price and the remaining benefits etc. The main body need only be a few paragraphs and its aim is to provide people with enough information without giving them too much detail. That way, they’ll be interested enough to click on your website link. Also, make sure that you write the press release in the third person, and in an objective and independent style as press release sites and PR agencies aren’t looking for advertisements, they’re looking for good, original content.

4.      Call to Action

The sole intention of your press release is to make the reader click on your website link, so make sure you include a clear call to action at the bottom of the page instructing the reader to visit your website, click on a link, fill in a form, etc. You can also scatter a few additional links throughout the press release, just in case the visitor doesn’t read all the way down.

Hope this post helps.

Adrian Hibbert
http://www.TheSmartWaytoMakeMoneyOnline.com